Below you will find some information that hopefully be useful to you before, during and after creating your website.
10 Things You Should Know
Glossary of Terms
- You should know why you want a web site.
- You should know that domain names don’t cost a fortune.
- You should know that your chosen search engine optimiser is helping you by targeting the right search terms.
- You should know that your web design agency can deliver what they say when they say.
- You should know that the new design of your site is appealing to your prospects.
- You should know that the content of your site is going to positively affect your prospects and clients.
- You should know what the jargon stands for so you don’t get baffled by strange talking techies.
- You should know that you are going to be able to monitor the effect of your site once it has been launched.
- You should know that your work is not over now that your site is live.
- You should know that people visit your site more than once before contacting you or buying your products.
Some jargon used by most web design agencies.
HTML Hyper Text Markup Language is the code used by Web Designers to construct a Web page and site.
PHP: Hypertext Preprocessor are those pages that can show information which is actually held within a database making your site “dynamic”.
DYNAMIC/STATIC Static sites are those that use HTML where you would need knowledge of HTML to be able to update. DYNAMIC sites are those that use ASP and you may be able to change via a Content Management Systems.
CMS Content Management System (CMS) is an easy to use (in most cases) way of updating your site without needing any knowledge of coding. Most systems only require you to have basic computer skills.
KEYWORDS Words recognised by Search Engines when they look for sites on the Web.
RANKING The position a Web site occupies on the SERP. The higher up the listing the better. i.e. the lower the number the better.
SEARCH ENGINE A means by which visitors find your Web site (Google, Yahoo, MSN etc)
SERP Search Engine Results Page is the page we see on the computer when we initiate a search within a Search Engine.
TAGS Symbols used in HTML to indicate the beginning and ends of a line of instructions and data. “<” is the start tag and “/>” is the end tag.
ALT TAG Shows text for visitors browsing your site who do not have graphics capabilities.
META TAGS Normally occur near the top of sites and provide bits of information that don’t normally appear on the page. They serve as flags to Search Engines.
TITLE TAG Normally occurs above the Meta Keyword Tag and typically includes the title of the page. It helps if the title includes some of the keywords. These tags can substantially increase the number of potential customers looking at your site.
HEADING The area at the top of The HTML code between the opening tag and the closing tag where the Page Title, Keywords and Description are stored.
HTML Hyper Text Markup Language is the code used by Web Designers to construct a Web page and site.
PHP: Hypertext Preprocessor are those pages that can show information which is actually held within a database making your site “dynamic”.
DYNAMIC/STATIC Static sites are those that use HTML where you would need knowledge of HTML to be able to update. DYNAMIC sites are those that use ASP and you may be able to change via a Content Management Systems.
CMS Content Management System (CMS) is an easy to use (in most cases) way of updating your site without needing any knowledge of coding. Most systems only require you to have basic computer skills.
KEYWORDS Words recognised by Search Engines when they look for sites on the Web.
RANKING The position a Web site occupies on the SERP. The higher up the listing the better. i.e. the lower the number the better.
SEARCH ENGINE A means by which visitors find your Web site (Google, Yahoo, MSN etc)
SERP Search Engine Results Page is the page we see on the computer when we initiate a search within a Search Engine.
TAGS Symbols used in HTML to indicate the beginning and ends of a line of instructions and data. “<” is the start tag and “/>” is the end tag.
ALT TAG Shows text for visitors browsing your site who do not have graphics capabilities.
META TAGS Normally occur near the top of sites and provide bits of information that don’t normally appear on the page. They serve as flags to Search Engines.
TITLE TAG Normally occurs above the Meta Keyword Tag and typically includes the title of the page. It helps if the title includes some of the keywords. These tags can substantially increase the number of potential customers looking at your site.
HEADING The area at the top of The HTML code between the opening tag and the closing tag where the Page Title, Keywords and Description are stored.